Cell C gaining at MTN’s expense: research
The results of a new study have shown that Cell C has regained some of the subscribers it lost between 2010 and 2012, mainly at the expense of MTN.
This is according to World Wide Worx and Dashboard, who conducted the research with the backing of First National Bank for its Mobility 2014 study.
The companies found that the number of people who say they use Cell C as their primary cellular provider had increased between 2012 and 2013, with both MTN and Vodacom showing declines.
However, the number of people who said they use MTN as a secondary cellular account dropped off tremendously (from 38% to 22%), while Cell C, Telkom Mobile, Virgin Mobile, and Vodacom all showed increases.
Mobility study: Mobile network preference 2009-2013
Unveiling the results at an event towards the end of November 2013, Dashboard’s Peter Searll reported that 13% of respondents said they had more than one account. This was up slightly from the previous year’s 11%.
Searll explained that they interviewed people from all over South Africa aged 16 and older, with 800 people from urban areas surveyed and 400 from rural areas.
According to their results, MTN and Vodacom are neck-and-neck for the most popular primary cellular network in South Africa.
A breakdown of the results, including the percentage of users from urban and rural areas who said they use a particular network, is shown in the below graph.
Mobility 2014: Mobile network preference
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