HMD executive Juho Sarvikas said on 16 August 2017 that the company had shipped "millions of units of the 3, 5 and 6", with demand "far outstripping" supply.[108] As of June 2017, demand of the new Nokia 3310 has been up to seven times higher than expected in the UK.[109]
By Q2 2017, HMD captured 0.4% market share in the smartphone market, making it the 11th largest in Europe, and 5th largest in Finland. An IDC analyst called it a "great start".[110] According to Counterpoint Research on 1 December 2017, - the first anniversary of HMD - the company was the 8th mobile phone vendor in the world (this includes both smartphones and feature phones). It was placed 5th in India, 4th in Russia, 3rd in the UK, and 1st in the Middle East.[111] It also became the 4th vendor in Germany as of Q3 2017.[112]
1.5 million Nokia smartphones were sold in the first half of 2017,[113] up from virtually zero the year before.
In Q4 2017, HMD was the best-selling mobile phone vendor overall in Vietnam and most Middle Eastern countries, and also the no. 1 feature phone vendor worldwide. It was also the 3rd best-selling smartphone vendor in the UK, the first time for the Nokia brand since 2010.[114]
