Hi, just received this in my inbox (might be of interest to someone)
VODACOM’S MOBILE TV SERVICE ADDS NEW GLOBAL ENTERTAINMENT CHANNELS
18 January 2006
On 1 December 2005 Vodacom launched the first Mobile TV entertainment service on Vodafone live! 3G cellphones. From 16 January, Vodacom customers in South Africa can watch two new TV channels, Sky NEWS and HBO, as well as the hit TV series ‘24’, which is now available on the Fox channel.
“As we enter 2006 some of the world's best-known channels and programmes are being made available on Vodafone live! 3G cellphones. With Mobile TV Vodacom is proving yet again to be at the forefront of advanced mobile technology, setting the trends for content on cellphones in South Africa,” says Pieter Uys, Vodacom’s Chief Operating Officer.
Currently the Fashion TV (FTV) and Sky NEWS channels are both simulcast TV channels, as seen on traditional television. The HBO channel is a ‘made for mobile’ channel and includes full episodes of programs such as ‘Six Feet Under’ and ‘Curb Your Enthusiasm’.
“The sound quality and total user experience is carried to another level when a customer uses earphones while watching TV on their cellphone. You’ll be able to watch a full episode of ‘Six Feet Under’ on your Vodafone live! cellphone while you’re waiting at the car wash” says Uys.
The Fox channel, which has been available since launch, is now featuring mobisodes (mobile shortened versions of the full episode) of the hit TV series ‘24’. The new three-minute mobisodes are derived from each of the 96 previously produced episodes of ‘24’ from its first four seasons and each season can be watched in 60 minutes.
The HBO and Sky NEWS channels will complement the wide choice of TV channels and programmes already available to Vodafone live! 3G customers including: E! Entertainment, Fashion TV (FTV), TellyTrack, UEFA Champions League, Fox, Ministry of Sound, Chilli TV, Yebo Entertainment, including Yebo 1 and Yebo 2 and a Free Preview channel. ‘Mobi-soaps’, the mobile cellphone version of TV soaps includes Conspiracy 24, Love & Hate, and Sunset Hotel.
“It has always been easy for Vodafone live! customers to watch music videos, download real-tones and play games on their Vodafone live! cellphones. Now customers with Vodafone live! 3G cellphones can open a whole new world of entertainment with just a simple click on the Vodafone live! icon” Uys said.
ENDS
Issued By: Magna Carta PR
Mari-Louise Esterhuizen
Tel: +27 (0)11 784 2598
On behalf of: Fathima Beckmann
Managing Executive: Corporate Communications: Vodacom SA
Tel: +27 (0)11 653 5000
VODACOM’S MOBILE TV SERVICE ADDS NEW GLOBAL ENTERTAINMENT CHANNELS
18 January 2006
On 1 December 2005 Vodacom launched the first Mobile TV entertainment service on Vodafone live! 3G cellphones. From 16 January, Vodacom customers in South Africa can watch two new TV channels, Sky NEWS and HBO, as well as the hit TV series ‘24’, which is now available on the Fox channel.
“As we enter 2006 some of the world's best-known channels and programmes are being made available on Vodafone live! 3G cellphones. With Mobile TV Vodacom is proving yet again to be at the forefront of advanced mobile technology, setting the trends for content on cellphones in South Africa,” says Pieter Uys, Vodacom’s Chief Operating Officer.
Currently the Fashion TV (FTV) and Sky NEWS channels are both simulcast TV channels, as seen on traditional television. The HBO channel is a ‘made for mobile’ channel and includes full episodes of programs such as ‘Six Feet Under’ and ‘Curb Your Enthusiasm’.
“The sound quality and total user experience is carried to another level when a customer uses earphones while watching TV on their cellphone. You’ll be able to watch a full episode of ‘Six Feet Under’ on your Vodafone live! cellphone while you’re waiting at the car wash” says Uys.
The Fox channel, which has been available since launch, is now featuring mobisodes (mobile shortened versions of the full episode) of the hit TV series ‘24’. The new three-minute mobisodes are derived from each of the 96 previously produced episodes of ‘24’ from its first four seasons and each season can be watched in 60 minutes.
The HBO and Sky NEWS channels will complement the wide choice of TV channels and programmes already available to Vodafone live! 3G customers including: E! Entertainment, Fashion TV (FTV), TellyTrack, UEFA Champions League, Fox, Ministry of Sound, Chilli TV, Yebo Entertainment, including Yebo 1 and Yebo 2 and a Free Preview channel. ‘Mobi-soaps’, the mobile cellphone version of TV soaps includes Conspiracy 24, Love & Hate, and Sunset Hotel.
“It has always been easy for Vodafone live! customers to watch music videos, download real-tones and play games on their Vodafone live! cellphones. Now customers with Vodafone live! 3G cellphones can open a whole new world of entertainment with just a simple click on the Vodafone live! icon” Uys said.
ENDS
Issued By: Magna Carta PR
Mari-Louise Esterhuizen
Tel: +27 (0)11 784 2598
On behalf of: Fathima Beckmann
Managing Executive: Corporate Communications: Vodacom SA
Tel: +27 (0)11 653 5000