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Murdoch was the visionary who saw the link between television and sport, and how they fed off each other.
Murdoch did much the same for the launch of his Fox TV network in the US,
We can debate whether this is good or bad, but in a market economy, it is as inevitable as a full stadium when Chiefs play Pirates.
No money no sport; no money no health care
Nice.
This is about a near-monopoly being complacent and being caught out. I think that by the end of the season, most soccer fans will wish it had happened sooner.