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Good point...changedAs lifts implies removes how about increases or raises?
Our customers’ reaction to our latest initiative is proof of how cost sensitive cell phone users are and has highlighted the need for value-for-money offerings,” says Zeona Motshabi, Cell C’s Chief Corporate Officer.
I had almost no coverage yesterday with Virgin, network was almost always out. NOT GOOD VIRGIN!
Ok, trying to understand how doubling the minimum weekly recharge amount from R5 to R10 is going to ease CellC's network congestion as well as attract LSM 3 customers, maybe all it will accomplish is push the very low income customers away from CellC, but will it really solve the congestion problem? - there are still going to be loads of people that can afford an extra R5/week recharge and will continue to clog CellC's network...CellC ~2007-06-20 said:“Our aim is to become the preferred provider of mobile services to LSMs 3 to 7. This groundbreaking product talks to this market and Cell C is proud to set a new benchmark in call tariffs for South Africa,” says Motshabi.
I could have told CellC that this would happen, oh wait I did:“The response to Woza Weekend far exceeded our expectations and an increase in the minimum recharge amount will enable us to extend the duration of the offering whilst maintaining high levels of service and delivery. Our customers’ reaction to our latest initiative is proof of how cost sensitive cell phone users are and has highlighted the need for value-for-money offerings,” says Zeona Motshabi, Cell C’s Chief Corporate Officer.
As good as this is for CellC customers [excluding inevitable network congestion over weekends], it sounds to me like CellC is seriously desperate to gain market share - and so CellC should be - CellC really does have to do something 'drastic' like this to gain market share, but I suspect this hasn't been all that well thought through by CellC and it will have some consequences that CellC has not yet foreseen - in a month or two I expect some call length 'restrictions' to be imposed to prevent people from spending their entire weekend on the phone - the only thing preventing this is the need to recharge during the week...
Did they not think about congestion when they planned this![]()