I hate to break it to you but Ford is in deep poop. They lost $6.3 billion in the second quarter. Only GM is doing worse at a quarterly loss of $15.5 billion.
Only small little cars like the Ka can actually save them. They need to get rid of the F-series and the huge SUVs. Why are they so slow to respond to the market? Where's the hybrids? Where's the EVs? At least GM is trying to do something with the Chevy Volt.
They have SUV hybrids Ford Explorer Hybrid - apparantly voted the best SUV hybrid ahead of toyota and the rest in USA.
Why do they have to get rid of the best trucks in the world and are used by every company in the USA.
They just have to do some strategic shifting with they're products:
Europe - best @ building small cars
So why do they have to reinvent the small car in every country.
So what they are moving towards looks promiseing: retooling
Build the best selling and performing cars more in different locations:
Some USA plants are converting to build Focus bodyshells and send them next door to the Actual factory.
Same for all the other small, fuel effiecient cars etc.
World Pickup Truck - still to be named, replacing ranger variants etc. propably going to be the're current best selling pick up - F150.
They should have replaced the ranger with it along time ago, similar sized and much better will even give the Navara/Hilux a run for it's money.
Ranger was based on old chassis
They basically are getting rid of all the excess products and focussing on the 1's that are doing the best for it's class.