Don't you think it is about time they changed a bit?
NO!
It's the iconic look of a jeep! like a Porsche 911.
The one thing jeep had going for it, and it differentiated it from it's rivals was that it was it's OFF ROAD heritage.
Jeep never played in the ultra-luxury SUV class (Range Rover, Lexus and Land Cruiser), but it held it's own off road. Until the last iteration at least.
They were "the cheaper" SUV that still had decent off road capabilities. The, Grand Cherokee, the Cherokee and the Wrangler.
Then they came out with quite a few "in betweeners" and you could see how they moved from a bespoke off road SUV to a mommy's car. With "The Compass" and "The Patriot", one could see the design shift.
Lower ground clearance, unprotected undercarriages, running boards, chrome all over the place... etc.
The SRT8... wasn't built for off road at all!
It looks like Jeep are trading in what separated them from the competition.
And the truth is, The Japanese, the Koreans and the Germans will make a way better "soft off roader" than Jeep ever will. Their build quality is better and their engines will always be more powerful and cleaner. And their product will be better priced in that range.
You just know that the Toureg will be a better car, or a Q5, or a X3, or a ML, or a Prado... they will be built better for similar money.
And you know a Kia, Hyundai, Honda or Nissan will be cheaper and more reliable.
This won't even appeal to the American market (their bread and butter) due to it's "Korean lines". All the new American 4x4s are all square jawed with chiseled features.
It was always "If you want a go anywhere car, you buy a Landy, Land Cruiser... or for way less cash... you bought the Jeep."
Now... they've traded in their rugged and bold soul for market that is saturated with better products.