Hot Seat Ateca Cupra under consideration
A fast Seat Ateca Cupra is under consideration for launch in 2017 as the firm weighs up whether it can extend its hardcore sub-brand to its burgeoning SUV range.
The standard Ateca is on sale now and will be joined by a smaller SUV this time next year and potentially a seven-seat SUV around 2020. However, Seat’s bosses are believed to be debating how to extend the reach of the Cupra brand.
The Ateca is expected to become the firm’s best-selling model. With a mooted price of around £35,000, though, a Cupra version would become Seat’s most expensive model.
“The fast SUV market is evolving quickly at the premium end, but in the mainstream, there is no real credible contender,” said an insider. “That opens the opportunity for Seat to take leadership and to really differentiate itself from the opposition in the crowded SUV market. An Ateca Cupra could have a very significant halo effect for the rest of the brand.”
The Ateca is thought to be the most likely of the three SUVs to be sold as a Cupra, because it will vie for sales in the most hotly contested section of the SUV market.
Sources suggest that as well as exaggerated styling, the car will be powered by the 286bhp 2.0-litre petrol engine used in the Leon Cupra. It is not clear if this engine will be tweaked to deliver different performance characteristics. In the fourwheel-drive Volkswagen Golf R, for instance, the same engine makes 296bhp. A 0-62mph time of around 6.5sec is expected for the Ateca Cupra.
Reports had suggested that the Ateca Cupra could appear as soon as this year’s Paris motor show, but that is now said to be hanging in the balance. The show is so close to the first customer deliveries of the standard Ateca and bosses are said to be concerned that a Cupra could distract from the mainstream model.
In addition, demand is said to be outstripping supply for the Ateca around Europe. This indicates that there is no pressing need for a halo model to be launched. As a result, the Ateca Cupra is being mooted for an on-sale date in late 2017.
http://www.autocar.co.uk/car-news/new-cars/hot-seat-ateca-cupra-under-consideration