New Tiguan en route to SA - How Volkswagen's Tiguan acquired global domination in just one decade
In case you were not aware, SUVs and compact crossovers have been on the rise for the last two decades. The demand for these vehicles was so immense that manufacturers have at least one such car in their product portfolio.
Volkswagen, too, is no different and does it boast with four (T-Cross, Tiguan, Tiguan AllSpace, Touareg) of these vehicles.
But it's the Tiguan that's garnered the most interest as of late because, since its global introduction in 2007, it's been on an upward trajectory that has no intention of slowing down. In 2016, the second-generation was introduced, which garnered even more success than the model preceding it. In 2017, the Tiguan AllSpace (7-seater) joined the range.
Come 2020, and Volkswagen is on the eve of showcasing its updated Tiguan to the world. The automaker is excited about the prospect of having its new SUV build forth on the success of its forebears.
A global success
The path the Tiguan came along is one worth celebrating. During 2007's latter half, VW managed to sell 16 272 units, globally. Fair enough, it was only over the closing months of the year. In 2008, however, it increased exponentially to 150 416 units. This was big for Volkswagen because it proved that their market research was accurate.
But what Volkswagen perhaps did not envision was that the Tiguan would go on to become its top-selling vehicle. In 2017 and 2018, Tiguan sales stood on 770 000 and 861 000 units, respectively, which pushed global since in its 11-year existence to over five million units!
In 2019, however, the Tiguan's success grew even more, and by the end of the year, 911 000 units were sold globally! It's fair to say, then, that there’s a new sales leader in the Volkswagen stable.
Volkswagen identifies two reasons for the Tiguan's success: the global demand for compact SUVs, and serving that demand. The segment the Tiguan competes in is the largest and fastest-growing worldwide, and having two wheelbase options (normal and long) serve that need is an integral part of its success.
Volkswagen SA has already laid out its plans for 2020, but now it finally confirmed when the new Tiguan will arrive locally.
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