Big ripples are caused by Square Enix's Forspoken and Final Fantasy price announcement, but I don't believe they pioneered this price mark. I mean, this has been the talk since last year already, and Sony mostly championed it. We are already at the $59.99 "Standard Edition" price tag, when you tally the content packs now you already sit with an +$90 title. For all means and purposes, we are already at the ~$70 price mark. Regional pricing will help where applicable.
@Herr der Verboten isn't wrong, we are moving into gaming as a service. Business don't want you to have perceptual use licenses any more, it is already evident that accessibility to perceptual use is being limited by some market players. What companies want is you within their ecosystem, and they want you to be dependent on their ecosystem. This is the reason I supported Epic in the endeavours against Apple and Google.
I am still curious how Steam will go about their business model.
F2P is more common, but so is that same content, including the game play, heavily monetised.
Does it sit well with me, no. Ultimately we, globally, will become more reliant on internet connectivity and accessibility. Just know that your right to use will also come under contention.