You guys are all missing a crucial point. With ALL DSL technologies, the max line speed you can get is completely dependant on the distance you are from the DSLAM/exchange. Though there are other factors that need to be taken into account, distance is the most important.
For this 700mbps DSL line, you need to be at most 400m away from the exchange. This probably rules out 97% of the South African population. I'm sure at a distance of 200m from the exchange, they could develop a technology that delivers over 1gbps, and at a distance of 50m, they could push this even further. So distance is the primary factor.
At 400m, it is just not worth it for operators to deploy. They'd have to install Mini-DSLAMs on every 3rd or 4th street, and deploy fibre to each mini-DSLAM. Now compare this to the current situation in RSA of a single exchange serving an entire town or suburb. There are only a select few suburbs in upper class areas that actually have mini DSLAMs installed on the streets.
You will also require newer more specialised DSL modems, and these will not come cheap.
In my opinion, this is a waste of time. Operators should rather invest in all-out pure fibre networks, rather than waste money trying to squeeze every last drop out of the frail copper infrastructure.