Air Coolers can be effective, but you need quite a big one to cool a house nicely. They're also very sensitive to humidity in the air as a by-product of their cooling is humid air, so if the air is already very humid it can't cool it much more. That said , i know someone with a big unit in their house and it can bring the internal Temp down by 6-8C when at full tilt on a dry day.
Ceiling fans are good, they work like most fans by moving air around so they cool using the wind-chill effect, where you have need to feel the wind.
AC's we all know are the ultimate for dropping and increasing temperature. They are extremely effective and in Inverter range, also extremely economical. But, high cost of purchase, install and they need maintenance once a year to maintain warranties etc.
What does differ greatly, and i've seen this in people's houses is the amount of insulation, the how much sun it gets, furniture etc.
My previous town house had think pink in the ceiling, the 500 one i think is its code - quite thick. It was completely useless, our lounge was 30C in the summer, and 8C in the winter lol... I've been in some people's houses with insulation obviously done right and it can make a world of difference.