What do you mean eventually?
Android already has over 70% of the market share, It is "winning", not "going to win". The market is already flooded, hell my maid just got a new Samsung Galaxy Pocket. Go try that with iOS.
Winning what? What match are we watching?
In numbers iOS is never going to beat Android but that isnt necessarily the battle that Apple is fighting.
Google wants numbers because every google search, maps etc can yield them profit.
Google doesnt need to worry that only one of their partners makes proper money from Android phones (Samsung).
And I would venture to guess that even that one makes its money from the S3, Notes etc.
Apple doesn't play in the low margin, budget phones market.
There is no question that Samsung are now and have been for a bit a real competitor for Apple.
However to talk about a winning battle we need to first decide what battle we are talking about
- iOS developers make more money than Android developers (for the same App) - Just to demonstrate I am not just talking about Apple's profits which are huge.
- The churn from iOS to Android remains low although Android are acquiring an overwhelmingly higher % of the new smartphone buyers
The big risk for Apple imho is that they may fail to take the next big step.
- They changed the music game with the iPod
- They changed the smartphone game with the iPhone and have now been caught up (close to, equal or overtaken who cares)
- They changed the tablet game and now they have others nipping at their heels
Note (before anyone has a go at me). I said they 'changed' the game. I am not going down the road of claiming invention because that just starts a juvenile debate.
What is the next big thing? SOmething that changes the ecosystem battle again?
I believe it has to be something to do with TV?
This time I dont think anyone will get the jump on the other quite so much.
Maybe Apple will acquire Sony? Doubt it though.