Let's not be naive and think that because a company comes out with awesome products and provides them with seemingly selfless benevolence for free and under the etho of "Don't be evil", that they're automatically incapable of any wrongdoing. The issue of search is too big a deal to leave in the hands of one company. Google is effectively the custodian of all the world's data. How that data has been indexed, manipulated, served and ranked is something out of which they derive ENORMOUS profits. Considering that data is the basis and currency necessary for human advancement, it is absolutely absurd to leave this most sacred and essential of services 100% in the hands of an intensely for-profit organisation.
I think it is imperative that Google's indexes be nationalised or even "globalised" and put under the auspices of an organisation run similar to Wikipedia. It is absolutely vital that search becomes open-source, P2P and completely open. That a for-profit company is making obscene profits while systematically using it's market-strength to decimate competition, remove choice and gain ever more online powers is something that should concern us all. Suppose Google goes out of business in a few months time. The ramifications around the earth will be almost like a neo-Global Recession because of the way the company has aggressively removed competition and caused users around the world to have no option but to make use of its services. When that recession happens, we'll only have ourselves to blame for not being pro-active enough about the prevention of this global monopoly.
Have we South Africans not learnt anything from our experiences with Telkom, that no matter the good intentions as envisaged by the Dept of Communications in extending Telkom's monopoly, competition is an ESSENTIAL part of healthy markets and the fact that we are wilfully allowing our digital markets to be contaminated and compromised by this corporate titan is a sad indictment on all people who value "CHOICE".
I encourage you to read
www.googleopoly.net and
http://www.searchanddestroybook.com/