If I were to buy me a Toyota Hilux "truck" is it for Toyota to make sure I do not smuggle perlemoen or guns in the back of MY vehicle?
Is it for Google, Samsung, HTC, etc to make sure I don't have pirated music and videos on MY device?
Why is Apple doing it? Google also sells music in their Play Store in the US so the Music Industry demands it argument won't stand. Google PlayStore customers are not restricted by Android to share anything fom device to device using Bluetooth/etc.
So, it must be about forcing Apple customers to use the iTunes shop to make money. But is the money made in enforcing this closed system worth it in the long run? More and more people, and the younger generations especially, demand more freedom. They don't want a company like Apple to tell them that they cannot share their music and videos.
Imagine Toyota trying to stop their customers from loading crates from one Toyota to another Toyota ...
But that is what Apple is doing.
That is my main frustration. It helps little they flatten the OS look but the damn device is still under lockdown because ... Apple says so.
I'm not saying Apple are right or wrong, just my thinking on why. For me personally, I have never wanted to share music with anyone, so it doesn't bother me, but I do understand that some people might want to. However, I do think that it helps Apple when they are negotiating with the music industry for them to say that they do not encourage sharing from their devices, and in the long term that'll allow them to offer even better services.