Apple halts hardware subscription plan

Hanno Labuschagne

Hanno Labuschagne

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Apple halts hardware subscription plan

Apple Inc. has halted work on a project to build an iPhone hardware subscription service, according to people familiar with the matter, retreating from an attempt to change the way consumers buy its flagship device.

The idea was to make owning an iPhone like subscribing to an app — with consumers paying monthly fees and getting new phones each year — but Apple recently wound down the effort, according to people familiar with the matter.

[Bloomberg]
 
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So they looked into it, dismissed it, and moved on. Cue the wailing and gnashing of teeth.
 
Lol the same Mark Gurman that said the Apple watch 2 will have a camera. Why does this clown still get airtime?
9to5mac.com

Apple Watch 2: Apple plans FaceTime camera, iPhone-free Wi-Fi, $1000+ models, similar battery - 9to5Mac

Two months after the initial launch of the Apple Watch, and only a day following the device’s debut at Apple Stores, sources...
9to5mac.com 9to5mac.com
Two months after the initial launch of the Apple Watch, and only a day following the device’s debut at Apple Stores, sources have revealed Apple’s considerations for the 2016 release of a second-generation model. According to multiple sources familiar with Apple’s plans, the Apple Watch 2 is planned to gain a video camera, a new wireless system for greater iPhone independence, and new premium-priced models. Interestingly, it will also feature similar battery life to its predecessor…
Click to expand...
 
Dolby said:
Please don’t! Please!
Click to expand...
No! You please just dont!
Stop It Season 9 GIF
 
Hanno Labuschagne said:
Apple halts hardware subscription plan

Apple Inc. has halted work on a project to build an iPhone hardware subscription service, according to people familiar with the matter, retreating from an attempt to change the way consumers buy its flagship device.

The idea was to make owning an iPhone like subscribing to an app — with consumers paying monthly fees and getting new phones each year — but Apple recently wound down the effort, according to people familiar with the matter.

[Bloomberg]
Click to expand...
WEF - Welcome to 2030.jpg
 
Headline makes it sound like they launched it. Rather use shelves or cancels.
 
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