Unlike some I don't restrict my reading to one site; basically what you're missing is that the chip is part of a family of TI chips that provide not only a proprietary TI serial protocol but also battery management features.
The point you're probably getting stuck on is the former feature; however if you took the time to actually read ALL the chipworks articles then you'd see they also refer to the latter feature, secondly they specifically single out power management, and the correct wiring of this chip according to the TI specifications.
Now without Apple's input all we can do is speculate; nobody including Chipworks can be sure what features Apple is actually utilizing and how?
My point on this is that TI do make chips that only provide their proprietary TI serial protocol, however that is not the chip Apple chose to use. Hence its quite probable they using the chip to for example: optimize charging.
Here's another site positing a use after the Chipwork discovery.
http://9to5mac.com/2012/10/16/ti-ch...os-devices-to-save-electricity-when-charging/