Jamie McKane
MyBroadband Journalist
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Apple's incremental iPhone launches will probably pay off
In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015.
This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad options for storage, colors, and screen sizes.
[Bloomberg]
In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015.
This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad options for storage, colors, and screen sizes.
[Bloomberg]