This time Samsung finds itself on the defensive as Apple fans accused it of copying the gold iPhone 5S with its gold Galaxy S4.
Samsung revealed the gold Galaxy S4 to the world last week, but the phone was actually announced in the Middle East in late August and launched in the region before the iPhone 5S was even unveiled - and there lies only part of Samsung's argument.
In fact, on Sept. 28 the official Samsung blog Samsung Tomorrow published a non-comprehensive chronicle of its history with gold handsets, the first of which actually dates back to 2004.
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And according to the company's blog post, Samsung's first gold phones were the Anycall SCH-E470, SPH-E3200 and SPH-E3250 from 2004.
Since then it launched gold-colored phones (some even with real gold) in 2007, 2008, 2009, 2011, 2012, and 2013, including the Samsung Galaxy Golden flip phone this year. Not all were widely available (or available at all), but they existed nonetheless.
And the gold Galaxy S4 was launched in the United Arab Emirates, Kuwait and Qatar in September.