Audi e-tron & e-tron Sportback

World first as electric cars outsell internal combustion counterparts in Norway

The sale of electric cars in Norway overtook those powered by petrol, diesel and hybrid engines last year, with Volkswagen replacing Tesla as the top battery-vehicle producer, new data showed on Tuesday.

So-called battery electric vehicles (BEV) made up 54.3 percent of all new cars sold in the Nordic country in 2020, a global record, up from 42.4 percent in 2019 and from a mere 1% of the overall market a decade ago, the Norwegian Road Federation (OFV) said.

Seeking to become the first nation to end the sale of petrol and diesel cars by 2025, oil-producing Norway exempts fully electric vehicles from taxes imposed on those relying on fossil fuels.

The policy has turned the country's car market into a laboratory for carmakers seeking a path to a future without internal combustion engines, vaulting new brands and models to the top of best seller lists in recent years.

While the sale of BEVs had broken the 50 percent mark in individual months, 2020 was the first time that fully electric cars outsold the combined volume of models containing internal combustion engines for a year as a whole.

"We're definitely on track to reach the 2025 target," OFV Chief Executive Oeyvind Thorsen told a news conference.


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Audi E-tron S Sportback 2021 UK review

Should I buy one?

It’s well known that performance cars, when driven on the road, are driven so far within their limits, yet to experience them at their best, you can take most to the track. Quite where you’d ever take the E-tron S Sportback to experience its sideways party piece I don’t know.

Perhaps that’s not the point. The appeal of many a product is knowing they’re capable of something rather than actually doing it. (Line Lock mode in a Ford Mustang for burnouts, anyone?)

So in the E-tron S Sportback, Audi should be commended for its technical achievement rather than lauded for inventing a new kind of driver’s car. The reality is that the twin-motor E-tron 55 Sportback will suit most buyers for more of the time. The rest of us keenly await this trick axle in a smaller, lighter, performance Audi.


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Audi e-tron S review: what’s the point of a 500bhp electric SUV?

Come on, the old guard has to do something. It’s not going to be V8s forever.

Quite right. Don’t get me wrong, there’s stuff Audi’s really nailed here. The plushness of its ride even on giant rims is freakish – no mean feat in the UK. It’s outstandingly quiet, the e-tron cabin’s peerless build quality will have Tesla Model X drivers rage-quitting web chatrooms in droves, and the sheer ease of use is to be applauded.

It’s a very easy thing to settle into, this. Quickly, it becomes second nature to adjust your re-gen braking on the fly using the crisp steering wheel paddles. There’s nothing deliberately gimmicky or intimidating, especially if you avoid the optional door mirror cameras.

Treat this as a short-haul family speedpod and it’s a richly desirable object.

But for the money being asked here, a car of this size and weight that doesn’t offer true usability all year seems criminally wasteful. And that’s exactly the opposite of how an electric car should make you feel.

Audi E-Tron S
£86,285 (£95,470 as tested)
3 e-motors, 496bhp, 596lb ft, 717lb ft on overboost
0-62mph in 4.5sec, 130mph
95kWh battery, 221-mile claimed range
2620kg
6/10


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2022 Audi E-tron set for major upgrade

Flagship electric SUV to get new battery, better electronics and more efficient motors

Audi plans to upgrade its E-tron and E-tron Sportback electric SUVs with a new-generation battery, affording them longer ranges, as part of their facelifts during the latter half of 2022.

The update is aimed at extending the shelf life of the flagship siblings until at least 2025, when they’re set to be replaced by an all-new SUV, possibly called the Q8 E-tron.

Along with the new battery, the E-trons are earmarked to receive more efficient electric motors and an upgraded electronics system that will enable greater energy recuperation among other enhanced functions.

Autocar has been told by sources inside Audi that the upgrades to the powertrain will boost range to more than 373 miles for both variants. By comparison, the 95kWh battery currently used delivers a maximum range of 249 miles.

The first two models in a growing range of electric Audi models, the E-tron and E-tron Sportback were introduced to the UK in 2019 and 2020 respectively. They are based on a modified version of Audi’s MLB architecture, which was originally developed for ICE cars, making them inherently more compromised than an entirely EV-specific creation.

The mid-life upgrade for the SUVs is planned despite the pending arrival of the Q6 E-tron, which is based on the new EV-specific PPE platform that was developed in an engineering joint venture between Audi and Porsche.

“There will be a facelift for the E-tron SUV and the E-tron Sportback,” a high-ranking Audi official told Autocar. “They will both be significantly upgraded with a number of technical updates that will further increase their competitiveness.”

 
Another electric car confirmed for SA: Audi's rousing e-tron to arrive early 2022

• Audi South Africa will launch its line-up of e-tron vehicles in 2022's first quarter.

• The range will consist of various body styles, including SUV.

• Pricing and specification will be announced closer to the time.

Audi South Africa has committed itself to an all-electric future and will herald the new era in the first quarter of 2022. Come next year, Audi will launch its family of electric vehicles (EVs) in the country, all falling under the e-tron banner. In total, the automaker will launch six new vehicles across three different model ranges in SA.

The introduction of Audi's model range is more significant than just South Africa now having EV options from the Four Rings. By 2026, every new Audi launched on the global market will be all-electric, with most of Audi's markets only selling EVs by 2030. Therefore, Audi South Africa looks to be at the forefront of these goals and is readying itself and the local market for it.

Sascha Sauer, Head of Audi South Africa, says: "Across the world, the automotive industry is announcing plans to phase out combustion engines to advance the transformation of the industry for the future. As Audi South Africa, we see ourselves as being able to contribute to this global vision and have the responsibility to do that. Not only are we aligned with the importance of sustainability, but we have the technology, performance, and design credentials within our e-tron range to offer our premium customers an all-electric drive that will inspire and excite."

The e-tron range

2021 has been a big year for Audi South Africa, kickstarting it with the launch of 15 new models. At the event earlier this year, Audi SA confirmed that it would launch more models in the coming months and years, but has been rather coy about the e-tron. Now, though, it's been confirmed that not one model but the entire family of e-tron vehicles will be available on the local market.

This should give Audi the greatest choice of electric models of all automakers conducting business in South Africa. The upcoming e-tron line-up consists of:

SUV category: Audi e-tron 50 and e-tron 55

CUV category: Audi e-tron Sportback 55 and e-tron Sportback S

High-performance category: Audi e-tron GT and Audi RS e-tron GT

 
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