Sorry to have p1ssed on your batteries - but if you think your Sinotech is in the same league .... been there done that bought the new screen.
Don't get so defensive chump. I'm not saying the Sinotech is bad.
It's a really good set at the price.
But like all things in life you get what you pay for. I have had both my Sinotech 37" and new 40" series 5 samsung side-by-side and the difference is as clear as night and day. So yes - I know what I'm talking about.
This is not a dick size p1ssing contest.
I'm proving factual information based on reality for a question asked in this thread. For R15999 you can't get better.
If you want to spend R10 000 on the Sinotech - you can't go wrong either. But no - my Sinotech was NO WHERE NEAR as good as the Sammy.
fwiw: it's all about the "engine". Sony and Samsung (and other large brands) spend tens of millions building integrated chips to handle colour and video processing. That's what you're paying for. Fact.
So with your reasoning a "Fukonoshi" 8 megapixel DSLR camera is just as good as my (slightly old but trusty) Canon Rebel 350d ? Bollox.
It's all abou the processing chip (or "engine") as you put it. Canon camera's use proprietary "Digic II or III" chips which make all the difference. handling colour, light, exposure detail etc etc ad nauseam. Fact again. As do Nikon, Pentax, Sony etc.
"Fukonoshi" and the like do not. At best - they use generic chips churned out in Guangdon province, China.
Next time I see a Reuters journo sporting his latest Nikon DSLR full frame I'll tell him his engine sucks from you.
As you were.
Don't take this the wrong way... I DO agree with you...
But doesn't the "engine" in the context of flat panel TVs refer more to the upscaling of the picture? i.e. Sony's Bravia deals more with taking a picture that is NOT at its native resolution and makes it display as if it were