Its not just about plonking a server down... quite a lot more to it... you need proper support infrastructure, you need support staff, you need to keep things like battlegroup assignments in mind... If our server gets added to eg. Cyclone battlegroup, and it ends up syncing all the way to EU servers hosted on first world country Fibre, you can imagine just how crappy the smoothness of the pvp environment would be. Ofc the other side of the coin is... hosting a server in SA would mean no EU ppl would bother rolling characters here in SA, so unless we have a TON of ppl rolling on the server... it will end up looking like these el-cheapo pirate server versions with very very limited ppl on them.
Also the EU servers are positioned at strategic points... places where multiple network providers peer.