BMW will stop locking features behind a monthly subscription

[SauRoNZA]

Same on their bikes. Same bike, different dash options if you buy different "packages"

That’s a whole different story with different hardware though, not a case of them all having it and then it’s software locked.

 

[FapCop]

BMW kills controversial heated seats subscription

BMW will stop locking hardware-based features like heated seats behind a monthly subscription service for those that don't want to buy it upfront, Autocar reports.

The publication recently spoke to BMW board member for sales and marketing, Pieter Nota, about its plans for in-car subscriptions in the future.

What... what? A car with DLC?