BMW XM (Concept)

BMW And Dealers Are Discounting The Slow-Selling XM Up To $20,000, Sometimes More

Only 514 customers have taken the plunge on the SUV so far this year

After showing a near production ready concept in 2021, BMW debuted the XM to gasps in 2022. It looked like nothing else on the road. Just over two years on the market and something about the XM seems to keep buyers away, so much so that BMW is throwing some big discounts on the hood to try and move some of these performance plug-in hybrids.

The XM is the second vehicle BMW’s history — after the M1 supercar — to be developed by the brand’s M performance arm. It’s a plug in hybrid, but don’t let that fool you into thinking this thing is about any sort of efficiency. BMW’s 4.4-liter twin-turbo V8 gets paired with a 194 horsepower electric motor on the rear driveshaft and a 19.2 kWh battery. The result is 644 total system hp, 590 lb-ft of torque and 29 miles of electric driving range up to 75 mph. Choosing the XM Label Red ups things to 738 hp and 738 lb-ft of torque. It’s a performer for sure.

 
Manhart’s take on the BMW XM could produce over *1,000bhp*

And that flash grille has an even busier exterior to match

Don’t you just love it when an aftermarket tuner takes an already divisive car and adds a bit more divisiveness to it? That’s precisely what Manhart has done with the BMW XM, christening the resulting product the ‘MHXM 900’.

It’s a reference to its 900hp (912bhp) output, which is over 150 more than the factory-tuned range-topper produces. The eight-speed M Steptronic gearbox also channels around 885 torques to all four of Bavaria’s castle on wheels. Yeah, wild.

It'll get wilder still, because this is only stage one. Manhart says a second and third level will be made available if you so wish, likely pushing the MHXM beyond the 1,000bhp barrier.

To achieve the 912bhp of stage one, Manhart has thrown on its in-house-built power box system and bolted an Akrapovic exhaust underneath. Wonder what Neuschwanstein Castle would sound like with an Akrapovic exhaust system. Probably wild.

 
BMW updates XM Label and culls standard version

Once billed as a limited-run derivative, the updated 550 kW BMW XM Label will stick around in South Africa, while the standard 480 kW version will fall away…

BMW has announced that the updated BMW XM Label – still the Munich-based automaker’s most powerful road-legal derivative yet with a peak output of 550 kW – will stick around in South Africa, with the standard version of the electrified SUV set to fall away.

As a reminder, the current XM line-up in Mzansi comprises the standard 480 kW/800 Nm XM (priced from R3 400 000) as well as the 550 kW/1 000 Nm XM Label (kicking off at R3 650 000). Both employ a plug-in hybrid electric vehicle (PHEV) system built around a twin-turbo 4.4-litre V8 engine.

However, the German automaker has now announced a series of updates for the nameplate, including a “sharpening” of focus to just a single derivative in South Africa. The upgraded XM Label is due to make its official world debut on 14 June 2025 at the 24 Hours of Le Mans in France, but it’s not yet clear when this now-standalone variant will reach SA nor what it will cost.

Initially, the XM Label was badged as the “Label Red” and intended as a limited-run derivative. In fact, just 500 units were meant to be produced, with BMW Group South Africa suggesting in mid-2023 that only 5 units had been set aside for the local market. The Bavarian firm’s plans clearly changed as the XM Label has remained on BMW Group SA’s official price list, alongside the standard version.

 
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