Cell C's 60GB data SIM packaging bungle

[CrazYmonkeY159]

Why are people flaming on ASA? you kidding me? The only governing body who does their job in SA, they respond quite quick to complaints that I've made in the past. It's the ASA's job to remove ambiguity from ads and there's definitely a case to be seen here its definitely not a clear cut ad.

Even if they did not intentionally try to deceive us doesn't make it right.

 

[markings]

The way I see it, Cell C were neither in the wrong nor the right. They are clearly not trying to deceive anyone, but there's also no way that they can explain the full details of the deal on a little sticker, or a little box. How much detail must they go into to explain it, without printing out the full T's & C's all over the show??

5Gb x 12 months, no carryover

looks quite clear to me.

 

[Edduck]

hmmmm i actually never liked the emphasis on the 60gig instead of 5gig x 12 months. It looks a bit purposefully deceptive to me. Typical marketing tactics of quoting the largest 'value' in a product to make the deal seem sweeter.

However the guy is an idiot for not reading properly.

 

[zizebra]

I prefer to be dumb. The deal costs R2499.99 it's probably cheaper than R2500.00, I saved myself 1c. It's called marketing.