I went into Cell C in Blue Route this morning. Here's the deal: You can have any phone you want. You take the cash price of the phone, as shown in their normal brochure, and divide by the payment period (e.g., divide by 24 for a 24 month contract). So to get the Samsung Galaxy S2 on Straight Up is about R270/month for the handset plus the cost of the Straight Up itself. That means, for example, the Samsung Galaxy S2 on Straight Up 200 is about R470 a month. :wtf:
That means, from my perspective, that Straight Up is a colossal waste of time. Why pay R470/month for an S2 with 200 minutes + 200 SMSes + 200MB when for R280/month you can get the same phone (on ActiveChat 100) with 100 minutes and 250MB? I don't think Cell C have thought this through very well. As someone else has already said, I think they wanted a catchy slogan more than a package that customers will find attractive.