Why not?
A Hyundai Venue which is the nearest competition starts at R309,900 for the 1.2 Manual, 61 kW of raw power. 115 Nm torque.
Chery Tiggo starts at R269,900 for the 1.5 which has 83kW and 138 Nm so you get a whole lot more for less while only paying a slight premium in fuel.
Hyundai Venue does 7.2 l/100 and lets say the Tiggo really does do 9l/100.
You'll need to use 1,874 litres before the pricing of the cars even level out...and this is before looking at any other features. That price difference was almost the entire fuel bill of my Kia Picanto it's in lifetime of ownership.