I think it is good to have only a usage charge and not pay for access, but the current pricing model can be refined to benefit both Vodacom and their customers. The idea behind the very limited usage allowance must be network protection (congestion control), maximizing profits through bit usage and providing ‘affordable’ 24/7 packages.
I think an analysis of network usage will most likely display periods where congestion control is less necessary and where usage needs to be encouraged. A short time frame will be the best for both parties, but I think hourly or half-daily time frames are more realistic.
I doubt that there is much revenue or product protection (SMS, Voice) from Vodacom’s side when the data pricing model is developed, but maybe I am wrong… I think the main question is where an acceptable price-per-meg sits, given the current environment. The lower the better for us, and maybe even for Vodacom.
The current rate of R 500-00 per Gig is very high, and with companies like WBS and Sentech being able to offer it for far less gives an indication that Vodacom can do the same. I would personally like to see a sliding scale where high usage is not deterred and where the sliding scale is not linear. International models can be followed…
It will also be good to see the benefits of HSDPA being passed on to consumers. The chairman of the UMTS forum recently pointed out that HSDPA reduces the cost of cost to deliver data. He placed the cost of a Mbyte (in USD) using various technologies as:
GPRS: 0.09
EDGE: 0.04
3G: 0.02
HSDPA: 0.01
There is always backhaul and international connectivity charges that must be taken into account (higher speeds, higher costs), but by paying for data allowances it does not make too much of a difference (theoretically). Higher speeds can therefore even alleviate network congestion if coupled with usage allowances. Should the use of HSDPA not be encouraged taken this into account?
Enough for now
