My mum and dad are extremely law-abiding. I could convince them to sign up for streaming, but it would constantly weigh on their minds that the DSTV police would be coming for them.
None of my friends are subscribers.
But they're already automatically subscribed (if they have a premium subscription), they just need to activate it.
You can tell them that, as it stands, they're "paying" for the online service and they're not using it...so it's kinda' going to waste.