DStv Premium freefall continues

Never listened to the people, repeat, repeat just change the program number and repeat repeat, get what they deserve
 
Swa said:
They dug a nice hole. Kept raising prices thinking it will keep people from defecting from premium but all it did was erode the value of those packages. Now they're in the position where if they lower prices it will make defecting from premium even more attractive. If they lower the price of premium alone it will erode the value on those packages even more. Their only hope is to completely restructure the product and what you pay for. Also stop asking a subscription for PVR functionality already paid for.
Click to expand...

I think it's also a classic case of misjudging the elasticity of their product, another fundamental Economics 101 concept that seems to have eluded them. Their arrogance has blinded them to the fact that a DSTV subscription is a luxury, not a necessity like petrol or medicine. Therefore classic economic theory says that if you increase the price, demand will drop.
 
John Alfred white said:
Never listened to the people, repeat, repeat just change the program number and repeat repeat, get what they deserve
Click to expand...
Delete popular channels across the packages.
Cheapen the Explora to such a degree it doesn't last 6 months.
Stop passing down the better /popular shows to the lower packages to try to force people to upgrade. (People who probably don't have the money for Premium to start with.)
MC based in a poor country on a poor continent and refuse to do anything to improve the lower packages to attract less wealthy customers. But try everything to con people that can afford other options.
Chuck billions into the local production industry with no real return and ignore their primary business model which is to broadcast shows. (Though if they wake up and make Showmax accessible to poorer people they may get a return on their local content.)
Refuse to launch any type of sport packages.

And finally. Treat their customers with contempt.

Nothing they've done makes business sense and they deserve to be sinking. Good luck to whoever is taking them over.
 
UB40 said:
Everyone is kissing DSTV goodbye

TV with Thinus: Angry singer Steve Hofmeyr films how he cancels his MultiChoice account, rips DStv dish off the roof and workers showing him to keep driving over his DStv decoder as
Click to expand...
Jirr, he needs to look at those gutters of his. Totally vrot.
 
bwana said:
Zero sympathy here. You want more subscribers, get real with pricing.
Click to expand...
MT launched SM to fight Netflix, it wasn't enough and MT insisted on passing on high fees for exclusive sports broadcasting rights to subscribers... it's not their subscribers who want them to have "exclusive rights", so, why pay for it, and, the subs didn't, and the obvious loser is, no drumroll, MT. Self-inflicted harm. Their insistence on justifying their fees is like trying to force people to pay high fees for slow ADSL in 2024 because of how exclusive and expensive it could be, regardless of the obviously better available options.
 
Randomwasavailable said:
MT launched SM to fight Netflix, it wasn't enough and MT insisted on passing on high fees for exclusive sports broadcasting rights to subscribers... it's not their subscribers who want them to have "exclusive rights", so, why pay for it, and, the subs didn't, and the obvious loser is, no drumroll, MT. Self-inflicted harm. Their insistence on justifying their fees is like trying to force people to pay high fees for slow ADSL in 2024 because of how exclusive and expensive it could be, regardless of the obviously better available options.
Click to expand...

And they not covering costs with advertising and selling those oh so expensive sports rights on to other TV broadcasters else where in Sub- Saharan Africa. SHEM
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter