DStv Premium freefall continues

If I were a decision maker at DSTV, I would implement something like loyalty discounts for loyal subscribers. Something e.g. 5% off your subscription after each X years of continuous subscribing. Up to, say max 50 - 60% off your subscription.
That already exists...
 
That already exists...
I have been a DSTV subscriber and have never been offered a reduction in subscription fees? Is there anything about that mentioned on their website, I cannot find anything.
 
It does ... , what do you have to fo to obtain it?
I have been a DSTV subscriber and have never been offered a reduction in subscription fees? Is there anything about that mentioned on their website, I cannot find anything.
It's part of DStv rewards. It adds points towards your "tier", and your tier determines the discount you get which you have to enable.


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Never heard about it before, thanks.
Careful, their rewards program is full of it.

I forced them to cancel mine (and that takes some effort) after they pulled a couple of fast ones;
1. Got free access to Disney+ for 3 months but they instead charged me for it!
2. Took a temporary package upgrade I earned for one month, then when it was time to be downgraded again they instead..... yes, you guessed it, started charging me instead!

Honest mistakes?
I'll never believe that.
 
I don't see it. Only thing available from 28 March 2025 is an upgrade to premium and 20% off an add movie subscription. Might be because I'm on pricelock but it's not the same thing having to commit rather than get a loyalty discount.
 
DStv Premium destruction

MultiChoice's latest annual results have revealed that the broadcaster has continued to bleed customers in its valuable premium segment in South Africa.

As of March 2024, the DStv premium segment's 90-day active subscribers stood at 1.8 million, down around 200,000 subscribers a year ago.

Maybe they need to follow the Temu/Shein route and tax Netflix 200%.
 
They dug a nice hole. Kept raising prices thinking it will keep people from defecting from premium but all it did was erode the value of those packages. Now they're in the position where if they lower prices it will make defecting from premium even more attractive. If they lower the price of premium alone it will erode the value on those packages even more. Their only hope is to completely restructure the product and what you pay for. Also stop asking a subscription for PVR functionality already paid for.

They need to reduce the price of all packages. They need to renegotiate what they buy for resale and I'm sure it's now cheaper as fewer eyeballs see it.

Nobel prize in economics coming up. Who would have thought that a company generates the most revenue per client from the clients who pay the most?
:D

Especially as this isn't streaming. There are no bandwidth costs. Your signal can be picked up by 1 person or 1 billion people and it costs the same to broadcast it, unlike streaming sites which need to stream GBs of data when people watch in 4K or multiple HD streams per home.
 
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