The problem with DSTV and other large corporations like it, are that as soon as the numbers start to show pressure, they change the metrics to keep the shareholders "confused". They used to measure only premium as premium, then started reporting on subscriber numbers differently, then introduced compact plus as a "premium" service to boost the numbers, then included the 39 rand a month service as part of subscriber numbers .. etc ...
Just like Telkoms fixed line / ADSL numbers back in the day .. accountants doing accountant things, instead of dealing with the real issue, that DSTV has been circling the drain for about 8 years, and they have no brand loyalty left .. in fact ... I would say its the opposite .. people are hoping it will fail, because it deserves to, and people want to see a new more appropriate service rise in its place.
Obviously I feel for the people who will / would be affected by DSTV's demise, but I get great pleasure in seeing the mighty / arrogant fall... If they had shown a bit more sensitivity as a brand over the last decade, it would be a different story .. but they bled every drop from the south african public for as long as it could last...