Facebook ads, comments don’t influence users

Derrick

Derrick

ლ(ಠ_ಠ )ლ
Joined
Nov 22, 2010
Messages
5,085
Reaction score
5
Facebook ads, comments don’t sway users

Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars...
 
So 180 million people have bought products and services! Damn, that is probably still a lot more takers than any other website manages...
 
I couldnt handle the miles and miles of "Wall Photos" posted, and not to mention the Farmville updates. I dont care if you plowed your field. I have been clean of Facebook for 7 weeks now and it is amazing how little I miss it.
 
thesuspect said:
I couldnt handle the miles and miles of "Wall Photos" posted, and not to mention the Farmville updates. I dont care if you plowed your field. I have been clean of Facebook for 7 weeks now and it is amazing how little I miss it.
Click to expand...

Clearly you need new friends then as mine post photos of interest. If you're not interested in what they are up to then why are you friends with them anyway? And a quick click of a drop down button hides all updates you are not interested in. I haven't seen a Farmville/Poke/Game update for months...
 
ClintX said:
Clearly you need new friends then as mine post photos of interest. If you're not interested in what they are up to then why are you friends with them anyway? And a quick click of a drop down button hides all updates you are not interested in. I haven't seen a Farmville/Poke/Game update for months...
Click to expand...

+1. Facebook is awesome, if you give it a chance, and actually use it the way it's meant to be used. 900 million people can't all be wrong.
 
Saajid said:
900 million people can't all be wrong.
Click to expand...

Oh, of course they can.
How many people bought Harry Potter books (OK it's only 450 million, but still, many of them were fully grown adults, think about that)

I'm actually really surprised 20% of people bought stuff off Facebook ads, that must be a much higher percentage than any other website. People who browse the net a lot have mostly trained their subconscious to filter out the constant stream of spam, I never even see most ads anymore.
 
TJ99 said:
Oh, of course they can.
How many people bought Harry Potter books (OK it's only 450 million, but still, many of them were fully grown adults, think about that)
Click to expand...

Yes but once you buy a book, you've already bought it, added a +1 to the total sales figures. If you were wrong about the book, too bad, you can't remove your +1 from the figures. And just coz you think that the Harry Potter books sucked, doesn't make it true. I think the sales figures speak for themselves.

Now with Facebook, if you register, your +1 is added to the stats. If you don't like it, you de-register / decativate / become dormant, and this adds a -1 to the stats.
 
IMO the facebook advertising is useless, but the fan pages/business pages that you can click "like" on are far more valuable. They allow businesses to talk directly to people that have already indicated they are interested in the company/product/whatever, which can lead to sales.

Facebook should have charged companies for that ability instead of providing adverts that I don't even notice most of the time.
 
I haven't looked at the other comments above but my point is that for fb adverts to be more convincing they (fb) have to be more localised.

It is not comforting when the advertising channel only has offices in foreign countries. Have local offices and people will have more peace of mind about the things they see on this channel.

This is the reason why Google, Nokia, MS and Samsung (even BlackBerry) will be sucessful in South Africa. Edit - BB will continue to be successful in SA. They have got local office and heavy local participation. The question is. Who knows anything to do with fb presence in SA that is not Internet based, i.e a physical presence. Face-to-face still really counts.

Ask Google.
 
Last edited:
Saajid said:
Yes but once you buy a book, you've already bought it, added a +1 to the total sales figures. If you were wrong about the book, too bad, you can't remove your +1 from the figures. And just coz you think that the Harry Potter books sucked, doesn't make it true. I think the sales figures speak for themselves.

Now with Facebook, if you register, your +1 is added to the stats. If you don't like it, you de-register / decativate / become dormant, and this adds a -1 to the stats.
Click to expand...

I'm not sure it does get removed. For example I know the data you put there stays on fb even if you "delete" your account.

And a bit off topic, but the point was that something selling/being used a lot is zero indicator of how right or wrong people are. It could just mean lots of people are wrong. Look at the amount of people using Blackberries in SA. Does that make them the best? The whole population of the world once thought the earth was flat. It isn't. How many people supports an idea has nothing to do with it being right or wrong. It's called argumentum ad populum.

I'd still like to see what % of users of other sites buy stuff because i'm sure it's way less than 20%.
 
TJ99 said:
I'm not sure it does get removed. For example I know the data you put there stays on fb even if you "delete" your account.

And a bit off topic, but the point was that something selling/being used a lot is zero indicator of how right or wrong people are. It could just mean lots of people are wrong. Look at the amount of people using Blackberries in SA. Does that make them the best? The whole population of the world once thought the earth was flat. It isn't. How many people supports an idea has nothing to do with it being right or wrong. It's called argumentum ad populum.

I'd still like to see what % of users of other sites buy stuff because i'm sure it's way less than 20%.
Click to expand...

Point taken. Thanks for the explanation.
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X