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Exclusive: Ferrari delays second EV model to at least 2028 because of weak demand, sources say
Ferrari (RACE.MI), opens new tab has delayed plans for its second fully-electric model that was due out in 2026 to at least 2028, because of a lack of demand for high-performance luxury EVs, two sources close to the matter told Reuters.
Known for its roaring petrol engines, Ferrari has sold hybrid models since 2019 and will begin unveiling its first EV in October this year in a three-stage process culminating in a world premiere in the spring of next year.
First deliveries to customers are expected in October 2026.
Aside from the lack of a throaty roar that comes with an electric sports car - the top selling point for many wealthy buyers - automakers have struggled to overcome the fact that EV batteries are far too heavy and simply lack the sustained power of a fossil-fuel engine.
As part of Ferrari's undisclosed internal plans a second EV model was planned for around the end of 2026. But now it is not expected before 2028, one of the sources said, who added that real, sustainable demand is non-existent for an electric sports car.
The source said low market interest would also give Ferrari time to further develop in-house technology for its second electric vehicle, although soft demand remained the main reason for the delay.