Ferrari Luce (EV)

FiestaST said:
Will the Elettrica - Ferrari’s first-ever EV - be a hit, or a miss?

Ferrari revealed the Elettrica’s platform ahead of production... but will anyone like it and want one?

Click to expand...
Generally, probably a bit of a miss.
Saying that. Far too many people are posers rather than actual enthusiasts.
An electric Ferrari is a magic idea for these people. It will be fast, it will look like a Ferrari and will be great to seen in at your local yoga studio or dropping the kids off at their grossly expensive private school.
The 812 Superfast or 296 will sit in the garage at home only to be taken out 1 every second month for fear of actually using it and putting km's on it.
 
Official: Ferrari's first EV is called 'Luce', with an interior by Apple's old design boss

Love the iMac and iPhone? This one’s for you

What you’re looking at here is arguably the most consequential car interior, well, ever. It sits inside the Ferrari Luce – now we know the name – and its unveiling is phase two of the three-step launch process for the Italian legend’s first all-electric car. Why the significance? Because it’s the work of Sir Jony Ive, the man who steered the design trajectory of Apple alongside the late, great Steve Jobs.

We cannot overstate this: in terms of design and technology, and their impact on the wider culture, these are the two most influential figures of the past 50 years.

Apple, of course, recently abandoned its long-gestating plans to enter automotive, leading to one of the great ‘what-ifs’ of recent times. Ive had already left the company to co-found a new design collective called LoveFrom, and since 2019 has been free to tackle new areas. A long-time friend of Ferrari executive chairman John Elkann, the prospect of working on a Ferrari was something the car-loving Ive – and his equally visionary business partner, Marc Newson – couldn’t resist. Imagine if they were entrusted with the design of the electric Ferrari… What a meeting of minds that would be.

Five years later, here we are. We won’t see the Luce’s exterior until May, but in many respects how LoveFrom has redefined the interior, and the user interface, is arguably the bigger story. In short, if you love Apple products – the MacBook Air, iPhone, Apple Watch – this one’s for you. The guys who inadvertently helped usher in the touchscreen era in car design have finally arrived to show everyone how it should be done.


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Touchscreens "wrong technology" for main car controls, says iPhone creator

2007 iPhone, penned by former Apple design boss Jony Ive, is credited with revolutionising modern technology

Touchscreens are “the wrong technology to be the primary interface” in cars, Jony Ive, the man who created the iPhone, iPad and more, has told Autocar.

Many car designers credit Ive’s 2007 creation – the first smartphone to feature a touchscreen and the device that revolutionised the mobile phone industry – as the reason why the technology is now used in nearly every car on sale today. The most radical use has been by Mercedes-Benz, especially in the new GLC which features a dashboard-wide 39in touchscreen.

However when the interior of the Ferrari Luce EV was unveiled on Monday, the first car interior Ive has designed, it featured an array of physical switches and buttons alongside a singular central infotainment screen, instead of, as was predicted, an exclusive use of touchscreens.

Asked why, Ive said: “The reason we developed touch [for the original iPhone] was that we were developing an idea to solve a problem. The big idea was to develop a general purpose interface that could be a calculator, that could be a typewriter, could be a camera rather than having physical buttons.

“I never would have used touch in a car [for the main controls]. It is something I would never have dreamed of doing because it requires you to look [away from the road]. So that's just the wrong technology to be the primary interface.”

www.autocar.co.uk

Touchscreens are the "wrong technology" for the main controls in cars, the man who created the iPhone says | Autocar

2007 iPhone, penned by former Apple design boss Jony Ive, is credited with revolutionising modern technology
www.autocar.co.uk www.autocar.co.uk
 
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