First electric Ferrari Luce sells for $40 million
Enzo Ferrari once famously quipped that he sold engines and threw the rest of the car in for free. For well over seven decades, that intoxicating, high-rpm combustion crescendo was the untouchable soul of Maranello. But when the Italian marque revealed the Luce - a quad-motor, five-seat electric super-tourer penned in partnership with LoveFrom - the traditionalists suffered a collective existential crisis.
The internet critics scoffed, sharpened their pitchforks and declared the end of Italian motoring as we know it. But in a stroke of automotive irony that only Monterey Car Week could deliver, the same Luce dismissed as silent heresy, detonated the auction record books.
Under the warm California sunshine at RM Sotheby's, the first-ever production example - officially cataloged as "Chassis 0" with VIN ZFF21BUA8T0338000 - crossed the block for an astonishing €34 million.
The pre-sale estimate conservatively predicted roughly €0.94 million, but bidders blew past it by nearly forty times, eclipsing the previous new-car benchmark set by a bespoke Daytona SP3 by a cool €12 million margin. In a single drop of the gavel, Maranello's most controversial creation became the single most expensive new car ever sold at auction.
Ferrari's debut electric vehicle silenced skeptics at Monterey Car Week as the bespoke "Chassis 0" Luce smashed auction records with a $40 million charity sale.
www.arenaev.com
2026 Ferrari Luce 'Tailor Made' for sale at RM Sotheby's The Monterey Auction
rmsothebys.com
