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Ferrari Luce (EV)
- Thread starter FiestaST
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HAL 9000
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FiestaST
Honorary Master
Ferrari Luce EV order books full until 2028
The Luce is arguably the most controversial product ever revealed by Ferrari. However, this has not affected the Prancing Horse EV’s sales performance.
Ferrari has confirmed order books for its first-ever electric vehicle, the Luce, are completely filled up for 2027. This means if you are interested in one, but haven’t placed your order yet, you’ll have to wait until 2028. Group CEO Benedetto Vigna confirmed this during the company’s Q3 2026 earnings call. The Ferrari Luce is confirmed for the South African market, with pricing estimated to start at around R14 million.
When asked about the buyer’s profile of Luce customers, Vigna responded, “I think, Luce, we cannot, we do not want, we know, but we cannot provide you the split between the repeaters and the new client. What I can tell you is that we have a good mix. It is a good mix in terms of client, it is a good mix also in terms of geography. Let me say, there is not a specific pattern. We see the interest coming from people of different age and different countries.”
The Luce is arguably the most controversial product ever revealed by Ferrari. However, this has not affected the Prancing Horse EV’s sales performance.
Ferrari has confirmed order books for its first-ever electric vehicle, the Luce, are completely filled up for 2027. This means if you are interested in one, but haven’t placed your order yet, you’ll have to wait until 2028. Group CEO Benedetto Vigna confirmed this during the company’s Q3 2026 earnings call. The Ferrari Luce is confirmed for the South African market, with pricing estimated to start at around R14 million.
When asked about the buyer’s profile of Luce customers, Vigna responded, “I think, Luce, we cannot, we do not want, we know, but we cannot provide you the split between the repeaters and the new client. What I can tell you is that we have a good mix. It is a good mix in terms of client, it is a good mix also in terms of geography. Let me say, there is not a specific pattern. We see the interest coming from people of different age and different countries.”