Ferrari Luce (EV)

The Ferrari Luce will have Samsung OLED displays with holes and stacked design

As you’ve probably already heard, the new Ferrari Luce was designed by Sir Jony Ive, who founded LoveFrom after leaving Apple. He designed the car inside and out and the interior of the car will feature several Samsung-made OLED displays.

In total, the Luce has three digital display zones and Samsung Display will supply four panel sizes: 12.9”, 12”, 10.1” and 6.3”. And the setup is kind of crazy, though not as crazy as the car’s €550,000 price tag.

First, the binnacle – this is the instrument cluster in front of the driver – will have a physical needle poking through the display thanks to Samsung’s proprietary HIAA Tech (Hole In Active Area).

Yes, Samsung has plenty of experience with punching holes through smartphone displays – but a typical smartphone selfie camera is no larger than 5mm in diameter. In contrast, the binnacle in the Ferrari Luce will have a hole that is around 20 times larger.

This instrument cluster will be built from two OLED panels – a 12” panel on the bottom and a 12.9” panel on top. The lower panel will draw background stuff (e.g. gauge indexes), while the top display will have three circular cutouts. The stacked design along with the physical hands create a three dimensional display instead of the 2D glass look that most cars have these days.

The central control panel will use a 10.1” OLED panel and will have configurable functions like a clock, stopwatch and compass. This panel will also use HIAA tech and will have three physical hands poking through it (like the hour, minute and second hands on a clock).


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at the beginning of the thread i was saying that the proposed look of the Luce ie this looked really good

luce 1.jpg

but this is what it really finished looking like ..... which IMHO in all reality really just looks like "crusty old schit stuck on someones ar5e gone bad for over 6 months"

luce 2.jpg

I cannot actually believe that Ferrari released such a totally ugly looking train wreck - it does not even deserve the Ferrari name and they need to fire the team that put this utter cr@p together immediately
 
Just as bad.
This is supposed to be an Italian Marque, well-known, bedroom poster, loved by millions, and they come up with this shyte? Is this another Jaguar fail?
I’m not much of a fan of Ferrari’s styling in general of late - I think I’ve referred to most as some sort of corvette hybrid but let’s not pretend they’ve always had hits over the years…

Ferrari will do just fine with this and they’ll move onto the next.
 
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