The Ferrari Luce will have Samsung OLED displays with holes and stacked design
As you’ve probably already heard, the new Ferrari Luce was designed by Sir Jony Ive, who founded LoveFrom after leaving Apple. He designed the car inside and out and the interior of the car will feature several Samsung-made OLED displays.
In total, the Luce has three digital display zones and Samsung Display will supply four panel sizes: 12.9”, 12”, 10.1” and 6.3”. And the setup is kind of crazy, though not as crazy as the car’s €550,000 price tag.
First, the binnacle – this is the instrument cluster in front of the driver – will have a physical needle poking through the display thanks to Samsung’s proprietary HIAA Tech (Hole In Active Area).
Yes, Samsung has plenty of experience with punching holes through smartphone displays – but a typical smartphone selfie camera is no larger than 5mm in diameter. In contrast, the binnacle in the Ferrari Luce will have a hole that is around 20 times larger.
This instrument cluster will be built from two OLED panels – a 12” panel on the bottom and a 12.9” panel on top. The lower panel will draw background stuff (e.g. gauge indexes), while the top display will have three circular cutouts. The stacked design along with the physical hands create a three dimensional display instead of the 2D glass look that most cars have these days.
The central control panel will use a 10.1” OLED panel and will have configurable functions like a clock, stopwatch and compass. This panel will also use HIAA tech and will have three physical hands poking through it (like the hour, minute and second hands on a clock).
Jony Ive, Samsung and Ferrari have concocted an elaborate design for the supercar's instrument cluster. As you’ve probably already heard, the new Ferrari...
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