HAL 9000
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Ferrari Luce (EV)
- Thread starter FiestaST
- Start date
FiestaST
Honorary Master
quovadis
Honorary Master
Imho he botched the launch of a new product that's something new for Ferrari and not a replacement that threatens anything Ferrari will continue to do. Clearly noone knew what the hell Ferrari was trying to do or where it fits nor did they appreciate all the overly secretive/NDA nonsense.
satanboy
Psychonaut seven
Luce: Ferrari marketing boss quits just weeks after EV launch backlash
The design of the luxury carmaker's first all-electric vehicle, the Luce, was heavily criticised.
www.bbc.com
FiestaST
Honorary Master
HAL 9000
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- Joined
- May 27, 2008
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- 24,789
FiestaST
Honorary Master
FiestaST
Honorary Master
Controversial Ferrari Luce EV is an instant sellout in China
All the controversy surrounding the launch of the first all-electric sedan to ever wear the Ferrari badge hasn’t slowed down...
electrek.co
FiestaST
Honorary Master
airborne
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Damn it really is fugly, it looks so much like something Fiat or Citroen would make
FiestaST
Honorary Master
Ferrari Luce sold out in China despite design controversies
Courtesy of Ferrari, we are witnessing a sharp divide in how consumers view the latest luxury electric cars. When the Italian automaker revealed its first all-electric model, the Luce, the reaction from Western internet commentators was largely negative. But the commercial reality of the world's largest auto market tells a completely different story. Wealthy buyers in China are showing strong interest in the new battery-powered Ferrari, proving that the demand for exclusive electric cars does not care about online criticism.
The Ferrari Luce entered the Chinese market with a retail price of RMB 3,988,000 (€500,700). Reports from regional automotive media suggest that the initial allocation of 88 units sold out almost instantly. A more recent report from Beijing Business Today clarified that at least one local dealership in Beijing is still accepting customer orders, with the official showroom launch events scheduled in Beijing from July 3 to July 5, 2026.
Interestingly, the price tag for the new electric vehicle reveals an unexpected strategy by the Italian manufacturer. The Chinese price is seven percent lower when compared to the European retail price of €550,000. For comparison, a traditional gas-powered model like the entry-level Ferrari Amalfi grand tourer costs €227,900 in the UK, but heavy luxury and engine displacement taxes push its price up to RMB 2,598,500 (€326,100) in China.
The reason behind Luce's price of RMB 3,988,000 is entirely different, though - it has nothing to do with the economy. The price tag is a brilliant, highly deliberate masterclass in Chinese homophonic numerology - the sequence 3-9-8-8 functions like a beautifully packaged blessing for the ultra-wealthy buyers who snapped them up. Here is how the cultural math breaks down:
www.arenaev.com
Courtesy of Ferrari, we are witnessing a sharp divide in how consumers view the latest luxury electric cars. When the Italian automaker revealed its first all-electric model, the Luce, the reaction from Western internet commentators was largely negative. But the commercial reality of the world's largest auto market tells a completely different story. Wealthy buyers in China are showing strong interest in the new battery-powered Ferrari, proving that the demand for exclusive electric cars does not care about online criticism.
The Ferrari Luce entered the Chinese market with a retail price of RMB 3,988,000 (€500,700). Reports from regional automotive media suggest that the initial allocation of 88 units sold out almost instantly. A more recent report from Beijing Business Today clarified that at least one local dealership in Beijing is still accepting customer orders, with the official showroom launch events scheduled in Beijing from July 3 to July 5, 2026.
Interestingly, the price tag for the new electric vehicle reveals an unexpected strategy by the Italian manufacturer. The Chinese price is seven percent lower when compared to the European retail price of €550,000. For comparison, a traditional gas-powered model like the entry-level Ferrari Amalfi grand tourer costs €227,900 in the UK, but heavy luxury and engine displacement taxes push its price up to RMB 2,598,500 (€326,100) in China.
The reason behind Luce's price of RMB 3,988,000 is entirely different, though - it has nothing to do with the economy. The price tag is a brilliant, highly deliberate masterclass in Chinese homophonic numerology - the sequence 3-9-8-8 functions like a beautifully packaged blessing for the ultra-wealthy buyers who snapped them up. Here is how the cultural math breaks down:
Ferrari Luce sold out in China despite design controversies
Never mind global design criticism and corporate shakeups - the all-electric Ferrari Luce is finding a highly receptive audience among ultra-wealthy Chinese buyers.
www.arenaev.com
法拉利销售人员否认首款纯电车型售罄：仍可直接订购_北京商报
6月29日，针对“法拉利首款纯电车型在华售罄”的消息，北京法拉利销售人员向北京商报记者表示，消息不实，目前法拉利首款纯电车型LUCE仍可直接订购，并将于7月3—5日在北京举办城市首发活动。
www.bbtnews.com.cn
FiestaST
Honorary Master
Ferrari Luce: Even heroes have off days
How did Ferrari get its first-ever EV, the Luce, so wrong? Or is Ferrari right and we are wrong? Or maybe two wrongs make a right? What’s the question again?
My first response upon seeing the new Ferrari Luce was not one of disgust. In fact, I barely raised an eyebrow. Viewing that first gallery on my Instagram feed over breakfast, I thought it was just more AI slop and not worthy of any emotional investment. But then there was another post. And then a reel. And then another. I started to wonder … surely this could not be real?
A few minutes later, the authenticity of the posts confirmed, I was immersed in the Internet’s response to Ferrari’s first-ever EV. Between gulps of coffee, I could not help but giggle, until my 14-year old daughter, who has grown up with cars, because she has grown up with me, asked me why. I showed her a picture of the Luce and told her it was the new Ferrari. She giggled, too (not at the picture, but at me, thinking I was joking), then shrugged and said, “But that’s not a Ferrari!”
That kind of response really sums up the situation. Whether we are passionate petrolheads or merely “alive”, we all know what Ferrari represents, and the Luce, quite evidently, is not that .
How did Ferrari get its first-ever EV, the Luce, so wrong? Or is Ferrari right and we are wrong? Or maybe two wrongs make a right? What’s the question again?
My first response upon seeing the new Ferrari Luce was not one of disgust. In fact, I barely raised an eyebrow. Viewing that first gallery on my Instagram feed over breakfast, I thought it was just more AI slop and not worthy of any emotional investment. But then there was another post. And then a reel. And then another. I started to wonder … surely this could not be real?
A few minutes later, the authenticity of the posts confirmed, I was immersed in the Internet’s response to Ferrari’s first-ever EV. Between gulps of coffee, I could not help but giggle, until my 14-year old daughter, who has grown up with cars, because she has grown up with me, asked me why. I showed her a picture of the Luce and told her it was the new Ferrari. She giggled, too (not at the picture, but at me, thinking I was joking), then shrugged and said, “But that’s not a Ferrari!”
That kind of response really sums up the situation. Whether we are passionate petrolheads or merely “alive”, we all know what Ferrari represents, and the Luce, quite evidently, is not that .