The usual tricks, advertise a personalized service, in which you get someone dedicated to you, trick you into paying for it, then discouraging you from using that service and rather using the app. Same thing happened the previous 2 years when they pushed premier packages because you got a private banker, just to remove it after 2 years, were one is now left with a group of consultants AKA call center again on the premier packages.
If you are paying those high fees on the top packages, I would be pissed if they were forcing me to not make use of the personal bankers that I am paying for. And as for reversing debit orders online or on the app, it's only if the value is less than R200, they secretly made that change after announcing to the public all over that they finally could also reverse debit orders online that other banks had been doing for a while, I think the R200 lock down happened within 1 month of the feature going live.
But hey, as an FNB client I am used to this type of service. The best experience was discovering on premier, before the bundle option existed, that for every single airtime transaction, you paid R1+.