Genesis GV70

Genesis GV70

WHAT'S THE VERDICT?

“A decent attempt at a lifestyle SUV which should come with a premium ownership experience, but doesn’t drive as well as its German rivals”


If you can get on board with the GV70’s looks from the outside, you’ll be even happier once you get up in the leather- and tech-filled interior. As you’d expect from the Hyundai-Kia group these days, it feels well put together and is generally easy to get on with, although there are a couple of design touches that could drive you mad.

On the road it can’t quite match the refinement of rivals and the 2.5-litre petrol engine in particular is extremely thirsty. Genesis says it won’t go down the mild-hybrid or plug-in hybrid routes, instead focussing on all-electric versions of its cars for post-2025. Sounds great, although that will affect the GV70’s appeal in the next couple of years.


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Genesis Electrified GV70 makes debut at Guangzhou motor show

SUV gets a maximum output of 482bhp from two electric motors and has more than 310 miles of range

Genesis has revealed an electric variant of the GV70 SUV, with a maximum output of 482bhp and a range of more than 310 miles.

The Electrified GV70 was presented at the Guangzhou motor show, with Genesis claiming that it will set “a new standard for luxury electric SUVs”.

The SUV will be available with four-wheel drive only, with a motor producing 214bhp and 258lb ft of torque on each axle. Maximum power output is pegged at 482bhp and 516lb ft, resulting in a 0-62mph time of 4.5sec when the car is in Boost mode.

Genesis claims a competitive range of more than 500km (310 miles) and an estimated real-world figure of 248 miles according to Korean EV certification standards.

The Electrified GV70 can be charged from 10-80% in just 18 minutes when using a 350kW rapid charger.

It will be the first Genesis model to be fitted with a new E-Terrain mode for improved driving in more challenging environments. Several other changes have come to improve the driving experience, too, including a system that reduces road noise and electronic control suspension that adapts based on data collected by a front-mounted camera.


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Genesis Electrified GV70

The Electrified GV70 is built on the heritage of the GV70, inheriting its predecessor's spacious interior and adding outstanding performance and a host of new technologies designed exclusively for electric vehicles.

During the event at Auto Guangzhou 2021, Genesis showcased an Electrified GV70 with an Atacama Copper Matte exterior. On the exterior, the front fascia displays a careful consideration for aerodynamic efficiency and function. Genesis' signature Crest Grille has evolved into an aerodynamic crest that features an inverted G-Matrix pattern and incorporates a hidden EV charging port, creating a minimalist yet sophisticated look. The minimalist horizontal shape of the rear bumper completes the model's modern image. A simplified, tailpipe-free skid plate emphasizes the SUV's electric nature, while the iconic and progressive Two-Line Quad Lamps put the finishing touch on the electric model of GV70 with Genesis' signature Two Lines architecture.

The interior boasts a driver-focused design, offering an intuitive and dynamic driving experience. Inspired by the 'Beauty of White Space' interior design concept, the Electrified GV70 offers customers the opportunity to write their own story with an interior that reflects the sustainable ambitions of this electric vehicle, as well as Genesis' commitment to future sustainability. A variety of eco-friendly materials have been used to furnish the model, and each material features a high-quality finish, completing a design that embodies Genesis' vision for sustainable luxury from the inside out. Genesis will offer the model with a Glacier White interior.


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The 2022 Genesis GV70 Is What Luxury Should Have Been All Along

Anything you can do, the Genesis GV70 can do better.

The Verdict

I don’t know who decided that luxury cars need to cost as much as a starter home, but I do not love them. I’m the kind of person who wants high style on a practical budget. The kind of person who wants to be pampered with a spa day but who sure as hell ain’t spending hundreds of dollars for the pleasure when my very own jet tub and some essential oils will do the trick.

And that’s what makes the Genesis GV70 such a badass in the luxury world. It proves that you don’t need to shell out tens of thousands of extra dollars for an ultra-lush experience just because it has a legacy name brand attached to it. Why pay thousands of dollars to buy a Louis Vuitton purse if what you’re looking for is just a well-made leather bag that’s going to look great and last forever?

Your Mercedes-Benz GLC is the Louis Vuitton purse of the luxury world — great for the people who want luxury and also care about the name attached. The Genesis G70 is your handmade leather boutique that no one’s ever heard of but that gets the job done all on its own.

Is it all a marketing ploy to encourage people to buy from a relatively unheard-of brand? Probably. But is it working? You bet your ass it is. We live in a world that is frankly oversaturated with cars, especially SUVs. If you want to introduce something new, you need to do it in a big way. And what better way to do it than with a matte gray, ultra-luxe, well-equipped Genesis GV70 that can give you 375 horses from a turbocharged V6 for just over $65,000?


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How Genesis hopes to take on Lexus

Car firms are increasingly finding the idea of going premium attractive; will the latest entrant be able to make it?

Audi, BMW and Mercedes-Benz dominated the premium market again in 2021, accounting for 56% of global premium market sales and 20% of the total new car market in the UK.

Beyond the German trio, market analysis company Jato Dynamics lists 27 other car brands trying to match their success, including Lexus and Genesis.

Not all have achieved success, most notably Nissan’s premium brand, Infiniti. It had big plans but went largely unnoticed, and while it still exists in some global markets, it’s long gone from the UK.

Nissan really wanted to take on Toyota’s luxury brand, Lexus, which had one of its best years in the UK in 2021, selling 13,878 cars, almost 9000 of which were its latest UX and NX crossovers.

The brand, whose name comes from Luxury Export to the US, lost ground early in the 2010s, but its successful dedication to hybrids has enabled it to bounce back.

Like Toyota, Lexus is now heading into the world of fully electric cars, with Lexuses shown as part of Toyota’s vast 16-model EV concept reveal in December.

Last year we saw the arrival of what could be the biggest threat to Lexus, though: Hyundai’s newcomer, Genesis. Its saloons and SUVs have already impressed, and it has its first electric car coming this year.

It only really started trading in September, with its biggest seller so far being the GV70 SUV.

 
I get Volvo vibes in the front, and Porsche vibes at the back...

But looks like a great car.
 
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