Google Chrome will block resource-heavy ads

Jamie McKane

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Google Chrome will block resource-heavy ads

Google is working on a new feature for its Chrome browser which will block adverts that use too much network bandwidth or processing power.

The company said in a blog post that there is a small percentage of adverts on the Internet which consume a heavy amount of resources without the user being aware of the increased load.
 
About damn time!
You cry that us running adblockers are hurting ad revenue, but that's because I refuse to let something popup/run in my browser, that is akin to someone letting off a shotgun round at a candle lit poetry reading.
 
So, nothing heavier than a Google Ads or Google endorsed ad :thumbsup: Tightening the grip on their internet ecosystem (and experience).
 
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