Google Chrome will block resource-heavy ads

Jamie McKane

MyBroadband Journalist
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Google Chrome will block resource-heavy ads

Google is working on a new feature for its Chrome browser which will block adverts that use too much network bandwidth or processing power.

The company said in a blog post that there is a small percentage of adverts on the Internet which consume a heavy amount of resources without the user being aware of the increased load.
 

Petec

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Mar 22, 2012
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About damn time!
You cry that us running adblockers are hurting ad revenue, but that's because I refuse to let something popup/run in my browser, that is akin to someone letting off a shotgun round at a candle lit poetry reading.
 

gregmcc

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Best thing was installing pihole. No more ads on any platform.
 

Skerminkel

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Dec 3, 2008
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Do normal ad blockers already kill these, or only displaying on screen?
 

Fulcrum29

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So, nothing heavier than a Google Ads or Google endorsed ad :thumbsup: Tightening the grip on their internet ecosystem (and experience).
 
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