Google Counters Apple, Firefox With a Plan for Online Privacy
Google outlined a plan to try and make surfing the web more private while still allowing enough targeted advertising to keep publishers — and itself — in business.
Google’s suggestions include cryptographic tokens users can amass showing they are trustworthy, using artificial intelligence to show people relevant ads based on minimal information and storing personally-identifiable data on someone’s device rather than in their browser.
Google outlined a plan to try and make surfing the web more private while still allowing enough targeted advertising to keep publishers — and itself — in business.
Google’s suggestions include cryptographic tokens users can amass showing they are trustworthy, using artificial intelligence to show people relevant ads based on minimal information and storing personally-identifiable data on someone’s device rather than in their browser.