Google I/O 2014

what benefits do you see there?

No more reliance on IMAP functionality, which is subpar.

It may also fix the many issues that Gmail currently has with using EAS services.

Finally- native mail applications (such as the Thunderbirds of the world) with have a far better experience.

It may take some time, but Gmail could become a viable enterprise alternative to Outlook, if development around that API improves.
 
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