Dude, I run their OS... android. I use their map service, I use their email. I use their chat service, I use their Calendar service. Again. Really... how is this going to change anything? Perhaps an unpaid ad version will be cool. I have the paid version.
But the whole hysterical "omg Google will be able to target ads".... clearly isnt really a problem with me.
Microsoft buying Skype didnt kill it and neither would Google buying Whatsapp hurt it.
Im willing to bet most of you complaining about this are probably using Google Chrome

Targeted ads didnt kill their browser huh?