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Google Maps saw usage plummet after default app switch on iPhone
Two years after Apple Inc. dropped Google Maps as its default service on iPhones in favour of its own app, Google had regained only 40% of the mobile traffic it used to have on its mapping service, a Google executive testified in the antitrust trial against the Alphabet Inc. company.
Michael Roszak, Google’s vice president for finance, said Tuesday that the company used the Apple Maps switch as “a data point” when modelling what might happen if the iPhone maker replaced Google’s search engine as the default on Apple’s Safari browser.
[Bloomberg]
Two years after Apple Inc. dropped Google Maps as its default service on iPhones in favour of its own app, Google had regained only 40% of the mobile traffic it used to have on its mapping service, a Google executive testified in the antitrust trial against the Alphabet Inc. company.
Michael Roszak, Google’s vice president for finance, said Tuesday that the company used the Apple Maps switch as “a data point” when modelling what might happen if the iPhone maker replaced Google’s search engine as the default on Apple’s Safari browser.
[Bloomberg]