I've not hidden this, mentioning it in numerous previous posts. Fact remains, the offer is avaliable and if taken up one will get the TV for the price indicated taking into account the value of bundled decoders.
If you ask me this is just clever bundling/promoting. Chances are someone in the market for a budget flatscreen is most probably a first time buyer into HD, and as such the probablity is high they would also be wanting to upgrade to a HD decoder at the same time.
The Drifta is thrown in as a sweetner, which I derive great value from. Works nice with my iPad, but day-to-day its permanently connected to the work desktop via USB allowing me to have a small window on my desktop to monitor news (CNN, eNews), or follow a live match on the Supersport channels.