Here are my answers:
1. Which new products would you like to see?
Telkom needs to speed up the implementation of higher speed broadband packages, especially the new MSAN project. If they were to couple this with DStv over IP (which Multichoice does indeed provide) they could work at a "loss leader" marketing mix. Essentially this could entail lowering the cost of broadband if consumers choose to bundle their TV for a triple play package (Phone, TV, Broadband). I believe this would be highly beneficial for both Telkom and Multichoice, never mind the cost reductions for the consumer.
And of course, the MSAN VDSL products must come soon - I would be willing to pay a bit extra if it meant that I could get 20 and 40mb packages. Telkom must be sure to include current 10mb subscribers in their new product pricing plan -
even if they are not connected to an MSAN! There is no difference in terms of maintenance cost between an ADSL2+ enabled DSLAM or IMAX and one of the new MSAN units, so they should not keep us on the old pricing scheme.
2. Are there areas where Telkom can improve its support?
Yes! I have been treated rudely by staff in the past. Once, an agent literally cut me off because she did not want to talk to me any more! That is unacceptable - broadband prices in SA are already massively inflated above reasonable value, so we should be getting premium support. Please employ support agents who actually give a damn. Teach them to value the customer and most importantly, show them how to do technical things such as sync speed changes. I have been incorrectly informed in the past about technical issues because of staff incompetence and inability to work out simple problems.
3. Can they make it easier for you to buy their products?
The telephone support agents for signing up new products are generally quite quick and friendly, so I have no issues there. The only problems are the long waiting lines in Telkom stores - 45 minutes of queuing is fairly standard. For someone looking to purchase a new product, this is a real turnoff.
4. Where do you think the company is losing ground against its competitors?
There are two areas:
i). Uncapped ADSL prices are massively inflated on Telkom's side due to a lack of information about competitors. Consumers, especially the aged and unaware, are being taken advantage due to information failure - consumers that have knowledge of competition so not go with Telkom - right now, I would have to pay an extra R350 a month to get 4mb uncapped with Telkom (as opposed to Afrihost). This is not sensible. If my budget was indeed around the R1000 mark, I would simply get 10mb uncapped with Afrihost (R900).
ii). Line rental prices are being undercut by ISP's. They are simply far too high from Telkom. R425 a month for 4mb is out - of - this - world high. Telkom needs to stop thinking of consumers in such strict demographics - if you lowered the price of 4mb, you would find a very large uptake very quickly. Consumers want more speed!
That's it
