How many DStv Premium subscribers MultiChoice has lost since 2015

[Newsfeed]

How many DStv Premium subscribers MultiChoice has lost since 2015

MultiChoice South Africa revealed in June that it had lost many DStv Premium subscribers during the past financial year due to increased competition from Netflix.

This is the first time MultiChoice has highlighted the decline in its DStv Premium subscriber base, but it is not the first time the group saw such a decline.

 

[ToxicBunny]

Yeah no multichoice... I'm an ex premium subscriber and I didn't leave because of Netflix. I left because your product is too expensive. So you are losing subscribers because of your actions not competition

 

[OCP]

Yeah no multichoice... I'm an ex premium subscriber and I didn't leave because of Netflix. I left because your product is too expensive. So you are losing subscribers because of your actions not competition

They will never accept responsibility for milking their client base.

Always a 3rd party is to blame ...

 

[supersunbird]

They will now lose more and they'll have to blame the fuel price.

 

[Polymathic]

Only 400,000 lost customers, with the shyte they pulling they should count themselves lucky

 

[Swa]

ARPU isn't an accurate measure of success. They could have an ARPU of R200 and make double the revenue.

 

[Pineapple Smurf]

phuck em, I unsubscribed 8yrs ago and 2 weeks ago subscribed to Netflix for 99 rond

 

[ThinkCentre]

The answer to the problem is very easy! Reduce your subscriptions! Plain English!
Die antwoord is maklik! Verlaag julle ledegeld! Gewone Afrikaans!
Ответ на проблему очень прост! Уменьшите подписку! Обычный русский!
Die Antwort auf das Problem ist sehr einfach! Reduzieren Sie Ihre Abonnements! Plain Deutsch!
Het antwoord op het probleem is heel eenvoudig! Verminder uw abonnementen! Eenvoudig Nederlands!

 

[KleinBoontjie]

It must be noted that Netflix officially launched in South Africa in January 2016.

FTFY, many switched to Netflix years before 2016 (or Hulu, Amazon, Youtube, whatever floats your dinghy)

 

[Binary_Bark]

 

[WaxLyrical]

Only 400,000 lost customers, with the shyte they pulling they should count themselves lucky

That's a lot when you consider that only a few million are premier subscribers.

 

[bwana]

FTFY, many switched to Netflix years before 2016 (or Hulu, Amazon, Youtube, whatever floats your dinghy)

True but it involved using a vpn or smart dns service and various workarounds in order to register an account.

 

[Icemanbrfc]

dont understand Multichoice strategy here. Instead of increasing prices and losing customers, why not reduce pricing and increase the numbers significantly... Weired company is Naspers

 

[Binary_Bark]

dont understand Multichoice strategy here. Instead of increasing prices and losing customers, why not reduce pricing and increase the numbers significantly... Weired company is Naspers

It's easier to whine and have articles like this than to actually do something about it.

 

[LandyMan]

dont understand Multichoice strategy here. Instead of increasing prices and losing customers, why not reduce pricing and increase the numbers significantly... Weired company is Naspers

This ... its like going after R100m contract, and not getting it, vs rather going for 5XR20m, and getting 3

 

[freematrix]

A fact is that DSTV force us to watch ads whilst Netflix does not.
Another fact is that advertisers will move away from DSTV if they are losing so many premium subscribers so they are losing even more.
The ship can only sink faster now.

 

[PsyWulf]

They've been trying hard to lure the Compact subs into premium by offering premium at a reduced rate (for 1 month) trials so the house is definitely on fire

 

[ghost1970]

I currently have 2 x Explores's at home. The only reason I have Premium it seems is because of the sport. I dont watch 90 % of channels. Why not make a Supersport only package.

 

[Heisenborg]

MonoChoice will still increase prices as usual - who wants to take that bet

 

[Willie Senekal]

Too expensive and bad planning - they tried Showmax to reply to the Netflix-type service - didn't work.
The easy answer would be to split the DSTV (South Africa) service into Basic (M-Net, series, doccies, reality), Movies and Sport.
Since they are already using BoxOffice, it should be easy to add Pay-per-View for prime sport offerings, like International Rugby, International Cricket, F1, and even overseas football. In the beginning there was M-Net (1 channel) - it should have been the basis for all their offerings, instead of using non-premium subscribers to pay for premium content.