article said:
Faced with dwindling revenue from its fixed-line voice market, Telkom's initial strategy was to plough R7-billion into Telkom Media
What fixed line market? Hahahaha!
Maybe if they replace the copper line that was stolen outside my house 4 months ago already, they could get their R554 DSL + R100 POTS + R1000 Call costs that I usually pay them every month (have been a loyal Telkom customer for 20 years).
It makes no sense to me -- they're advertising and promoting their products like mad everywhere, scared about the competition now (as the news article shows), but then when I phone them to query on my fault, I get told that there's no urgency to repair it and
told that I must just wait, and that it might never be repaired because they'll just steal it again. What kind of service is this? I even offered to pay for the replacement cable myself and still they havent even budged!
Well I am waiting... waiting for Neotel to get back to me!
Telkom, you have less than a week to repair my fault (147CRK140308) if you wish to keep me and my 5 neighbours who are also without phone lines, as your customers.
In essence: Telkom tries hard to expand and gain the market share -- they create attractive products and advertise well, but once they get the customer, they suddenly forget the customer's worth to their own business? What happens next? Not only do they lose out from that customer for good, but BAD PUBLICITY follows. ^^ Here it is now! No company can prosper without the customer being happy! They're a company listed on the stock exchange, but being run by people who clearly haven't the faintest knowledge or intuition on how to run a business... they're merely surviving on their monopoly now, which is coming to an end... They better shape up quickly, or their 'number of customer' trends will start to look like their 'number of staff' trends on the Hellkom graphs - and unfortunately losing customers isn't going to earn them more nett profit like the other.